I help brands earn credibility through clarity.

I bring clarity to stories that need it.

I didn’t start out in marketing. I came from journalism, which is probably why I still care so much about whether things are true.

I spent years learning how to ask good questions, find expert sources, and explain complicated things in a way that made people have that “ah-ha” moment. That instinct never went away, even when my job title changed. It just moved with me into SaaS, ecommerce, and technology, where the stakes are different but the problem is the same: When people don’t understand something, it’s usually because it’s been poorly explained.

Today, I run Thinking Cat Content & Creative, where I help teams turn complex products, systems, and ideas into content people can actually understand. The brands that seek me out care about accuracy, clarity, and long-term trust — not just traffic and clicks.

I’ve led content and editorial programs for companies like Rippling, Wisq, Shopify, BestReviews, DreamHost, and more, working across thought leadership, SEO, GEO, social media, newsletters, and ebooks, from strategy to execution.

My philosophy

The best relationships between brands and their customers are built on mutual trust and respect. Great content is the foundation for both.

As a former journalist, I believe accuracy is non-negotiable. Every piece of content I create is designed to survive scrutiny from subject matter experts, legal teams, product managers, and search engines — and still feel human to the person reading it.

Editorial Architecture

Brand and style guides, editorial standards, briefs, and outlines for teams whose content feels scattered, inconsistent, or off-brand.

SEO + GEO & Content Strategy

Long-form guides, content refreshes, keyword research, editorial calendars, and SEO- and GEO-aligned strategy for teams who want to rank where their audiences live.

Thought Leadership

Founder and executive ghostwriting, category-defining essays, interviews, and research for brands with expert voices that should rise to the forefront.

Signature Assets

Ebooks, newsletters, and anchor content you can repurpose across owned media channels, ads, lead magnets, and more.

We’re a great match if you…

• ✓ Have a complex product, service, or idea to explain
• ✓ Care deeply about accuracy and credibility
• ✓ Want content that holds up over time
• ✓ Need experience and judgment, not just production
• ✓ Prefer fewer, better pieces over more, faster ones

I’m probably not for you if you…

• ✗ Want content as fast as possible no matter the quality
• ✗ Don’t care if something is technically accurate
• ✗ Want AI-generated drafts polished into blog posts
• ✗ Think content strategy is just a list of keywords
• ✗ Need a quota of weekly blog posts to “feed the algorithm”

I’ve worked with Christina for the past seven years, and she is one of the most dependable and passionate creatives I’ve met. Few people maintain the level of integrity she does — not just in how the work looks when it’s finished, but in how much thought, care, and responsibility she brings to every step of the process. She’s a strong collaborator and someone I trust to run with things. Christina works closely with designers, writers, editors, and small cross-functional teams (like social), helping shape design direction, polish details, and keep projects aligned with brand guidelines, voice, and tone. She’s comfortable juggling multiple moving parts, keeps the throughline intact, and reliably sees projects through from start to finish. She brings a real sense of ownership to her work, and it shows.

Christina is a writer who over the decade plus that I’ve worked with her has made my job as an executive editor easier in a myriad of ways. She’s quick, efficient, and somehow manages to sound like an expert no matter the subject. In the time I’ve worked with her, I’ve seen her move effortlessly between parenting, pop culture, news, politics, and commerce writing, always with confidence and a clear, authentic voice. She adapts fast and delivers consistently.

Christina is an exceptional writer with a rare ability to take rough outlines, transcripts, and scattered thoughts and shape them into clear, compelling narratives. She has a strong command of voice and consistently produces high-quality writing across a range of channels. Christina brings strategic thinking, strong editorial judgment, and reliability to every project. I would readily recommend her to anyone looking for a senior strategic partner operating at a high level.

I’ve worked alongside Christina for several years as a freelance writer with various clients. Aside from being a technically skilled writer who knows her sh*t across industries, she also actually cares about the work. Christina isn’t afraid to ask questions and make suggestions, getting deeply involved with clients to truly understand their needs and help their marketing stand out. It’s no surprise that’s she’s just as passionate outside of work, which makes her an informed, well-rounded, and enjoyable person to work with. (Just ask her about birdwatching — I dare you!)